Digital Marketing World

Reach, impression and engagement in Digital marketing

In the Digital Marketing World, especially as marketers, who sometimes really confuse the difference between reach, impression and engagement. First of all, we have to make sure what the definition of reach, impression and engagement.

What is reach?

Reach in media means how many people see your content posted. The more reach, the more people see them. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial. Reach may be stated either as an absolute number or as a fraction of a given population (for instance ‘TV households’, ‘men’ or ‘those aged 25–35’)

What is the impression?

Impressions refer to are the number of times your content is displayed, no matter if it was clicked or not. Impression means time displayed, an impression is a one-time display. As known, there are a lot of similarities between reach and impressions, for example, you have 1000 followers, and you post one tweet, your 1000 followers saw this tweet, so you have a reach of 1000 users and 1000 impressions. If you post 2 tweets, reach is still 1000 people, but one person can see 2 times, 1000 people can see 2000 times. So reach refers to the human being, while impression means how many times people can see. I think that it is very clear for the understanding of reach, impression and engagement in digital marketing.

What is engagement?

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Engagement refers to comments, likes, shares, clicks, retweets or any other measurable interaction with your digital content. The better the content, the more likely your audience will be to engage. When setting a budget with this goal in mind, you can choose to pay per interaction which is called CPC or Cost Per Click.

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