Digital Marketing World

chinese social media marketing

What Is Chinese Social Media Marketing?

Chinese Social Media Marketing is a Digital Marketing Strategy that can help your business to reach billions of online users.

 However, if you’re new to the game, you’re probably wondering, what is Chinese social media marketing? Then more importantly, how does it work?
The Digital Marketing World team spill the beans on this social media marketing strategy in this post.

Social Media In China: Overview

For most of us, social media sites such as Facebook, Twitter and Instagram account for a majority of our time spent online. However, for China, this is not the case.

This is because the Internet in China is regulated by a firewall which means that it is not possible to access many popular social media platforms. Instead, China has its own unique social platforms. Therefore if you want to reach the large Chinese Market then it’s worth focusing your social media strategy on these sites.

Social Media Platforms In China

Currently, one of the most popular social media platforms in China is WeChat. This platform sees 877 million users log in to it every single day. That comprises of 30% of all mobile traffic in China.

Some other popular social media platforms in China include:

– Weibo: A microblogging site, with over 361 million users each month
-Tencent QQ: An instant messaging app with 861 million users
– Youku: China’s most popular video-sharing app

chinese social media marketing for businesses

Chinese Social Media Marketing for Businesses- Is it relevant to you?

Social media is a great way to reach more online users, whatever your business. Of course, this more niche branch of social media marketing isn’t going to be relevant to everyone. If you run a plumbing service and you only work in your local area then this isn’t something you need to worry about.

 However, this could help if you sell products overseas or offer an online service.
Learning to understand the Chinese market can take time. While a lot of the basic social media marketing principles stand, it’s essential that you understand how to utilise each of the Chinese social media platforms to your best advantage.

Here’s how to utilise two of China’s most popular social media platforms

We Chat

Wechat is a multi-purpose app, providing an instant messaging service as well as access to many other applications. It is the most popular social media platform in China and is used by 8 out of 10 smartphone users in the country.
WeChat can be used by businesses for E-Commerce, mobile payment via WeChatPay, delivery services and creating business pages.

chinese social media marketing for businesses

Sina Weibo

Weibo is China’s second most popular form of social media and the site can be likened to Twitter. In fact, Weibo surpasses Twitter in its user number.
This social media platform is primarily used for access to news. From a business sense, Weibo is a great platform for brands to spread awareness about themselves. Businesses can do this through Weibo’ s micro topics in which brands can spread the news about a topic relevant to them. 

So, are you interested in finding out more about Chinese Social Media Marketing for businesses. The team here at Digital Marketing World are experts in this field. Get in touch with us today to see how we can help you reach your business goals. 

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