Here at Digital Marketing World, we are experts on Search Engine Optimisation. SEO might seem confusing to an outsider, with terms like algorithm, metadata, and organic traffic leaving you in a rut. Don’t stress; with a few handy tips, you can quickly improve your site’s visibility online. Here are the Digital Marketing World team’s Top Tips for SEO Success.
Write for the online user, not the Search Engines
One of the biggest traps that many business owners trying to do SEO fall into is writing for the Search Engines, not the online user. While in the early days of SEO, tricks like keyword stuffing did work, these days Google’s algorithm is much more advanced.
Google considers several factors when deciding which sites should rank for which terms. Bounce rate, inbound links, and page retention time are a big part of this. Therefore your primary aim should be to engage the reader and hopefully answer their query.
Subheadings are essential in site pages and blog posts for several reasons. Firstly, they help break up the text, improving your site’s readability. Secondly, subheadings are wrapped in H Tags, which can help Search Engines rank you for those terms when used correctly. What’s more, list format blog posts, broken down with headings, can also help you appears on the top of page 1 of Google, when searching for a specific term.
All websites have a Domain Authority. From 1 to 100, this is a number that indicates how much Authority your site has on the web. Sites with a higher domain authority are likely to rank higher in the Search Results. Initially, all new websites begin with a Domain Authority score of 1.
The best way to boost your Domain Authority is through inbound links. These are links coming to your site from another source. There are many ways to do this. Some of the best practices include writing relevant content that others find useful and want to link. Alongside this, you may also want to write guest blogs for other companies and optimise your images.
Make it mobile-friendly
Did you know that more searches are done daily on mobile than on the desktop? Therefore it’s essential to make sure that your website is optimised for mobile use. For example, breaking down text with subheadings and adding media like images and infographics. You can also hyperlink your phone number, make your call to action prominent and improve mobile load time.
Write for local search
Optimising your site for local search is a great way to boost the SEO of your site. A few ways to do it include adding the city’s name and related suburbs into your content. You may also want to add a contact form with your address, local phone number, and a link to google maps.
Contact Digital Marketing World today for SEO
These are just a few of our SEO tips. Still, there are plenty more ways to boost your site rankings in the Search Engine Results. If you’d like to learn more about how SEO can help your business, don’t hesitate to contact us today.
Alongside Search Engine Optimisation, we also offer other innovative Digital Marketing Strategies, including Chinese Social Media Marketing, Paid Marketing, and our website development and design service.