Here at Digital Marketing World, we are experts on Search Engine Optimisation. To an outsider, SEO might seem confusing, with terms like algorithm, metadata and organic traffic leaving you in a rut. However don’t stress, with a few handy tips and tricks you can easily improve the visibility of your site online. Here are the Digital Marketing World team’s Top Tips for SEO Success.
Write for the online user, not the Search Engines
One of the biggest traps that a lot of business owners trying to do SEO fall into is writing for the Search Engines, not the online user. While in the early days of SEO, tricks like keyword stuffing did work, these days Google’s algorithm is much more advanced.
In fact, Google takes into account several factors when deciding which sites should rank for which terms. Bounce rate, inbound links and page retention time are a big part of this. Therefore your primary aim should be to engage the reader and hopefully, answer their query.
Subheadings are important in site pages and blog posts for several reasons. Firstly, they help to break up the text, improving the readability of your site. Secondly, subheadings are wrapped in H Tags, which when used correctly, can help Search Engines rank you for those terms. What’s more list format blog posts, broken down with headings can also help you to achieve the featured snippet- that text box that appears on the top of page 1 of Google, when searching for a certain term.
All websites have a Domain Authority. This is a number, from 1 to 100, that indicates how much authority your site has on the web. Sites with a higher domain authority are likely to rank higher in the Search Results. Initially, all new websites begin with a Domain Authority score of 1.
The best way to boost your Domain Authority is through inbound links. These are links coming to your site from another source. There are many ways to do this. Some of the best ways include writing relevant content that others find useful and want to link to. Alongside this, you may also want to write guest blogs for other companies and optimise your images.
Make it mobile-friendly
Did you know that more searches are done every day on mobile than on the desktop? Therefore it’s important to make sure that your website is fully optimised for mobile use. A few things to do include, breaking down text with subheadings and adding in media like images and infographics. You can also hyperlink your phone number, make your call to action prominent and improve mobile load time.
Write for local search
Therefore, optimising your site for local search is a great way to boost the SEO of your site. A few ways to do this including adding in the name of the city and related suburbs into your content. You may also want to add a contact form with your address, local phone number and a link to google maps.
Contact Digital Marketing World today for SEO
These are just a few of the Digital Marketing World team’s favourite SEO tactics but there are plenty more ways to boost your sites ranking in the Search Engine Results. If you’d like to learn more about how SEO can help your business, then don’t hesitate to contact us today.
Alongside Search Engine Optimisation, we also offer other innovative Digital Marketing Strategies including Chinese Social Media Marketing, Paid Marketing and our website development and design service.