Social media in China isn’t the same as the rest of the world. Due to China’s online firewall, social media sites that we are used to like Facebook and Twitter don’t work there. This has lead to the creation of unique Chinese social media sites instead. Chinese social media marketing is an effective digital marketing strategy that a lot of businesses have not tapped into yet. By promoting your product or services on Chinese sites like Weibo and WeChat, you are able to target a whole new online audience: 911 million and counting. That’s a lot of potential customers that you’re otherwise missing out on.
Here at Digital Marketing World, we offer a range of marketing strategies, including Chinese Social Media Marketing. In this post, we discuss the most popular social media sites in China and tell you how to use them effectively.
Social media site: WeChat
What it compares to: WhatsApp
How it differs: WeChat is an online messaging app but it’s also so much more than that. WeChat is a one-stop application for all of your needs. It allows you to do a range of things such as get a taxi, book a doctors appointment, make day to day mobile payments in WeChat Pay, play games, create business pages and much more.
Social Media Site: Weibo
What it compares to: Twitter/ Instagram
How it differs: Weibo was launched three years after Twitter. These days, it surpasses twitter in daily and monthly users. How come? Well, Weibo is the main way that the Chinese population accesses news. It also takes on some inspiration from Instagram, allowing users to scroll through a lot of visual information posted by celebrities and influencers.
Social Media Site: Zhihu
What It Compares to: Quora
How it differs: So, like Quora, Zhihu is a popular question and answer site in China. The biggest difference is that Zhihu tends to be more specific, providing longer answers to much more niche questions.
What’s more,’ Zhihu Live’ allows top users to prepare online talks that are designed for live broadcast. These are monitised, costing a few dollars to view each session.
Social Media Site: Youku
What it compares to: YouTube
How it differs: