There might be potential customers right across the street looking for the exact product or service you are offering.
However, they might not be able to find you, resulting in lost revenue. Do you know why?
You do not show up in Google’s local search results because you haven’t done local SEO for your website.
If you are struggling to attract customers in your vicinity, it’s time to think locally to increase your brand awareness in your local community.
Grab a cup of coffee (or tea if you are a tea lover like me :p) and I will give you a quick but detailed overview of:
- What Local SEO means
- Benefits of Local SEO for your business
- Which businesses will find local SEO to be highly rewarding
- How to do Local SEO for your business
But first, I would like to share a few interesting facts about Local SEO to get your entrepreneurial juices flowing:
-46% of all Google searches are local. (Source: GoGulf)
-97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. (Source: SEO Tribunal)
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
- “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
[Alert: After reading these facts, are you interested to explore more about how Local SEO services can significantly drive customers to your business?
You can schedule a quick 30-minute consultation session with our SEO consultant to find out how businesses have leveraged our local SEO services to grow their local search traffic and dominate their niche.]
First things first… What does Local SEO mean?
It’s always a nice idea to begin by defining Local SEO.
Local SEO is the process of optimizing your online presence to attract more business from relevant local searches.
The end goal of Local SEO is to make your business more visible for geographically-related searches, especially within Google’s Map Listing.
Let’s try to explain the magic behind Local SEO with an example:
Suppose you are hungry. You haven’t eaten anything during the entire day. Your stomach has a craving for Italian pizza but you do not know which restaurant to go to or order from.
You take out your mobile and search “top Italian pizza places near me” in Google (we have all done that at least once in our life).
Based on your location, Google will return the results in less than a microsecond. The results are dominated by a search of local listings on Google Maps, called the “Snack Pack”.
If you have the right Local SEO strategy implemented, your business will have a position in the Snack Pack. It’s only natural for potential customers to click on your website since you rank at the top.
Isn’t that truly magical?
[Don’t hold back and let competitors take away your customers. Partner with Digital Marketing World to leverage our expertise in Local SEO services to enhance online visibility, increase organic traffic, and generate more qualified leads.]
How Local SEO Services Can Benefit Your Business?
Do you really need local SEO services for your business? Would an investment in local SEO services be worth it? Would you get your desired Return on Investment (ROI)?
These are all logical questions. With so much being said and written about local SEO, it can get difficult to comprehend how local SEO will actually help drive sales and revenue.
1/3 Stay on top of mind of local customers
Building organic traffic to your website takes time and requires patience. You won’t start getting business overnight.
Search Engine Marketing and Google Ads, although can bring in leads faster, require capital investment.
As a startup or small business owner, you might not have the luxury to spend thousands of dollars on advertising.
With local SEO services, you can expect to see results quickly without investing a lot of money.
You do not have to compete with businesses that are located far away, in other cities or even other countries.
Since your campaigns will be highly targeted, local SEO helps you stay on top of mind of customers who are in your vicinity.
2/3 Get Highly Targeted Leads
As a business owner, you don’t want to spend time handling leads that stand a very low chance of conversion.
Generally speaking, most searchers don’t go beyond the first page of Google results. They would probably pick one of the top three ranked websites on Google and do business with that company.
With highly geo-targeted keywords, you will enhance the online visibility for local customers. Consequently, you will get traffic from consumers in your specific area, yielding a higher conversion ratio.
3/3 Stay ahead of the game
It might come as a surprise to you but despite the enormous potential of local SEO, fewer than 50% of businesses currently leverage local SEO services.
Hence, by getting started early, you can have the first-mover advantage.
When people search for a particular service and you rank at the top whereas your competitors are nowhere to be seen, who gets all the prospective leads?
Don’t miss out on this opportunity. Start building long-term, meaningful relationships with your local customers today by going local.
[Do you wish to unlock and unleash the potential of local SEO? Now is the best time to talk to a local SEO services agency that can help you drive customers to your doorstep.]
Businesses That Simply Cannot Afford to Ignore Local SEO Services
There are some businesses that are only going to serve customers in their local area.
They do not need to spend time thinking about what their competitors in other cities are contemplating.
These businesses need to optimize their website for their local audience to maximize their chances of being found through search engines.
Here, I list a few businesses that will find local SEO services to be highly effective in getting footfall.
- Restaurants & cafes
- Law firms
- Real estate agencies
- Hospitals & clinics
- Trade services( barbers, plumbers, electricians, carpenters, etc.)
If you are operating in a similar industry vertical, you need to have a local SEO strategy to scale your business.
How to do Local SEO for your business?
Understanding how local SEO works can be tricky since it is muli-faceted.
Google is always revising and updating its algorithms. Hence, you need to stay updated about the latest trends and changes happening in the industry.
As a small business owner, you already have too much on your plate. It can get overwhelming. You might not find the time to implement end to end local SEO for your business.
I am always a big advocate of playing to your strengths and outsourcing the rest.
You can always collaborate with a local SEO services company that has successfully implemented SEO strategies for businesses in the past.
Which one would be the best for you, you ask?
“Cometh the hour, cometh the man”
If you want to stand out from the competition and want customers to come looking for you, we have got you covered.
SEO is at the heart of what we do here at Digital Marketing World. Businesses of all shapes and sizes have benefitted from our local SEO services.
We keep ourselves updated with the latest industry trends and constantly evolving industry best practices.
Local SEO Services- Our Offering
Ranking at the top of Google search results is no easy feat. But here’s how we will help you rank at the top and put your business in front of your local customers: left, right, and center.
1.Google My Business Optimization
This is arguably the most critical aspect of local SEO.
Google My Business listings display key information that customers need to know about your service offerings, address, website, opening and closing hours, images, and reviews by other customers.
The information needs to be consistent across all the platforms in order to rank higher in the search results.
By optimizing your Google My Business profile and continuously monitoring it, you will rank in Google’s local SEO 3-pack. This will maximize your chances of being found by your local audience.
2.Local Citations & Business Listings
We will get you listed in all the major 100+ business directories and listings to improve your brand visibility.
We will also edit and fix all the existing citations to ensure consistency of name-address-phone number (NAP) across all the platforms.
Our SEO consultant will perform a thorough website audit to monitor the effectiveness of all local SEO campaigns, fix broken links, remove penalties imposed by Google, and do on-page optimization to deliver the best user experience to your website visitors.
By doing extensive keyword research to find out what your customers search for, our team of digital marketers will craft rich, well-structured and engaging website content that is targeted towards your local audience.
This will empower you to connect with your local customers on a more personal level and cultivate meaningful relationships with them.
Moreover, your content can be in any language such as English but Google understands Schema markup.
We will place schema markup to tell the search engine what your business is all about to enhance your online visibility and boost local search rankings.
You will get all kinds of reviews from customers; some will be encouraging while others will be downright demotivating. While responding to positive feedback seems easy, tackling negative reviews requires courage and resilience.
For any local business, responding to customer reviews can be the key differentiating factor.
It shows you take customer feedback seriously and try to incorporate that to improve customer service in the future.
Furthermore, potential customers always read reviews before making any decision. Therefore, responding to online reviews can boost the confidence of prospects and propel them to do business with you.
6.Mobile Responsive Web Design
Is your website mobile friendly?
If you are not sure, then no need to panic. Just type your website URL here and Google will tell you if it is!
With more than half of all online searches coming from mobile, you run the risk of losing a huge part of your customer base if your website does not run smoothly on a smartphone.
With customers searching for information on their smartphones while on the move, it is a no brainer to have a website that is mobile responsive.
Our web designers at Digital Marketing World know the exact formula to combine aesthetics and functionality to create responsive mobile applications that will exceed your customers’ expectations.
Start Ranking on Google
Are you interested to partner with a local SEO services company that can help you rank at the top on Google?
At Digital Marketing World, our SEO consultants understand a ‘one size fits all’ approach simply does not work. Every business is unique in terms of its model, target audience, and budget. We would love to know who you are, what your brand stands for, and what key objectives you wish to achieve.
We are on a mission to help businesses like yours rank higher in search engines with our local SEO services. It’s time you build your digital presence to stay ahead of the curve.