Definition of online Marketing
Every day people use internet to search information that they want and needs, so internet marketing is so important for businesses or companies that they can let their customers or potential clients get more information about your products and service online. Sometimes we call online marketing or web advertising, digital marketing etc. These are only a form of marketing that use online to deliver products and services to existing customers and potential clients. They are through digital channels such as search engines(SEO), email, websites and soical media and Video.
The purpose of online marketing is to get more visibility as to be can for promotional message to reach more audiences as they can. More reach, more exposure, more engagement, mare conversion, which is goal of internet marketing. Behind online marketing is to increase web traffic. Online marketers are all the time finding new and innovative ways to come up with strategies to promote their individual sites. One way popular tool today is blogging and blogs continue to increase in popularity as an online marketing tool.
Strategy of Web Marketing
Internet marketing also know as digital marketing, their strategies comprise the following:
- Website SEO Design Strategy
- SEO and SEO Strategies
- Social Media Marketing
- Email Marketing
- Content Marketing
- Video Marketing
- Back links building
- Message promotion
How important is Internet Marketing?
Businesses owners can get more benefits of internet marketing. As you known, the world population is projected to reach 9.9 billion by 2050, an increase of more than 25% from the current 2020 population of 7.8 billion.
The below tables show that Africa has 631,940,772 users. Population is 17.2% of the World. Asia has 2,555,636,255 users. Population makes up 55.1% of the World. .There are 4,929,926,187 internet users by October 2020. It accounts up 63.2 % of the population in the World.
As of October 2020 almost 4.57 billion people were active internet users and 2.6 billion were social media users (Statista).You can see the below table, Asia is No 1 internet users. substantially Europe and Africa and Lati America as well as north America.
Obviously, China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service of offering. The interactive nature of the internet facilitates live chat between businesses and consumers, allowing businesses to reply immediately to customers’ needs and wants.
Internet marketing can help medium or small business reach thousands of audiences and generate leads, eventually transfer conversion. Therefore, internet marketing is a must for companies in current society.