What is content marketing?
This means a highly strategic marketing approach focus on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.
When to use content marketing and to grow business?
When the campaign goal is to raise awareness, engagement, and knowledge, it is also ideal for SME businesses with a small marketing budget and aggressively seeking to grow.
Key steps of content marketing
- Planning and preparations
- Keywords research and key phrase research
- SEO issues
- Technical issues
Content marketer creates visibility of the website through SEO or search engine optimization. Search analytics, traffic, and analytics. Content creation includes images, videos, articles and infographics e-books.
Content can be shared via social sharing, which is crucial to the success of content marketing. Social media allow marketers to identify and personalize content for the target audience, making the content more relevant and sticky social media allow information to be quickly and widely shared through online social networks, creating a buzz around the content