Definition of online Marketing

People use the internet to search for the information they want and need every day. Therefore internet marketing is essential for businesses because potential clients can search for information regarding your products and services online. Alternative names for online marketing are web advertising and digital marketing. It is only one form of marketing that uses the internet to deliver products and services to existing and potential customers. They are through digital channels such as search engines (SEO), email, websites, social media, and video platforms.

The purpose of online marketing is to get visibility for a promotional message that can reach as many target audiences as possible. The goal of internet marketing is more reach, more exposure, engagement, and conversion, resulting in more sales for your business. A cornerstone of online marketing is to increase website traffic. Online marketers are finding new and innovative ways to promote websites all the time. One way that is popular today is blogging, and blogs continue to increase in popularity as an online marketing tool.

Strategy of Web Marketing

Internet marketing is also known as digital marketing; the strategies comprise the following:

Website SEO Design Strategy
SEO and SEO Strategies
Social Media Marketing
Email Marketing
Content Marketing
Video Marketing
Backlinks building
Message promotion

How important is Internet Marketing?

Business owners can get more benefits from internet marketing. The world population is projected to reach 9.9 billion by 2050, increasing more than 25% from the current 2020 population of 7.8 billion.

The tables below show that Asia has 2,555,636,255 users. The population makes up 55.1% of the World. .There are 4,929,926,187 internet users by October 2020. It accounts for 63.2 % of the population in the World.

As of October 2020, almost 4.57 billion people were active internet users, and 2.6 billion were social media users (Statista). You can see the below table. Asia has the most extensive base of internet users, substantially more than Europe, Latin America, and North America

China, India, and the United States rank ahead of all other countries in terms of internet users. It gives marketers an unprecedented number of customers to reach a product and service. The interactive nature of the internet facilitates live chat between businesses and consumers, allowing companies to reply immediately to customers’ needs and wants.

Internet marketing can help medium or small business reach thousands of audiences and generate leads and conversion. Therefore, internet marketing is a must for companies today.

We live in Digital World, marketing is a process of value exchange. Digital Marketing concept includes customer co-creation, doppelganger brands, authenticity, user generated content and price comparison.

The Tools employed in enacting the four Ps, which are increasingly becoming digital and being democratized across a large number of consumers.

#1 Customer Co-creation of Digital Marketing Concept

Customer Co-creation refers to customers get involved in design and development of new products offerings for companies. These customers’s contributions makes and use a web-based platform, thus they are a good example of digital marketing tool. This concept and employed this to benefits innovation process. Essentially the ideas that there are more resources for innovation outside the firm than inside the firm, so they have leveraged these fields and resources; we are still their contributors to enhance their innovation processes. This is really the core idea of customer co-creation. The realization that your customers can actually help enhance your new product development activities.

#2 User generated content of Digital Marketing Concept

User generated content occurs when a product’s customers create and disseminate online ideas about the product of the firm that markets it. These ideas often come in the form of text but can also come in other forms, such as music, photos or videos. UGC has 3 defining characteristics:

the contribution is by the users of a product rather than the firm that sells the product.
These contributions are somewhat creative in nature and user adds something new to what’s been done before.
These contributions are posted online and are generally accessible to others, thus an email that transmits a link to Youtube video created by somebody else wouldn’t be considered UGC.

UGC is not a commercial in nature and doesn’t make any direct promotional appeals, thus it is a very interact and very subtle form of product promotion.

Types of UGC include blog postings, product reviews and various types of submissions to firm based invitations. Product reviews appear to have the most important impact in terms of convincing customers to buy a product.

#3 Authenticity of Digital Marketing Concept

Most authentic promotions focused more on telling a compelling story about a product or the firm, which produces this product, or rather than making a set of product claims. If claims are made, these claims are typically more authentic if they come from the actual users rather than paid spokes people. Ads include testimonials from actual people, who talk not just about the product,but also about their lives.

Finally, authentic promotions are genuine, and often have an element of uniqueness. Thus they stand out from the pack. In essence, digital authenticity refers to the degree to which a product’s online promotion provides customers with a genuine portrayal of its origins, features, and benefits, as well as its limitations.

Authentic promotional campaigns typically focus on telling a story rather than making a claim. The story is usually connected to the brand in a genuine manner, and provides customers with the sense that the brand has a purpose other than just making money.

#4 New retail of Digital Marketing Concept

In today’s digital world, just about any product can be purchased from an online retailer. For example. Amazon.com sells over 250 million different products on its Us website alone.

Digital retailing also provides a considerable amount of product information. For example, Amazon.com provides a product description, extensive technical information, and also user reviews for most of the products that it sells.

Thus consumers who visit digital retailers not only purchase products, but also obtain information about them.

Online retailing is typically more mobile in nature and has a high level of accessibility, and offers a flexible assortment of products that can be easily customized for each individual customer. In contrast, physical retailing is usually stationary in nature, has limited accessibility, and typically offers a fixed assortment of products that most likely mangers.

In recent years, there has been lots of increased focus on understanding and influencing the behavior of shoppers once they enter a physical store. This development is called shopper marketing and has produced a number of tools and strategies for enhancing retail performance and enhancing the ability of physical retailers to be more successful in a digital environment. For example, in the U.S, grocery stores are starting to introduce smart shopping carts that allow customers to keep track of the things they buy and put in their cart by scanning their barcodes.

#5 Pay Do you What of digital marketing concept

Pay you what is a new and very interesting pricing strategy that is really suited for our new digital age. Pricing is the moment of truth. All of marketing comes in to focus in the pricing decision. Picking the right price is too extremely important, a very important part of a firm’s marketing strategy. If price is too high, firm will lose potential sales. If it is too low, it will lose potential revenue.

People actually pay when you do not have to . Customers are seeking to maximize their utility. In other words, they want to get as much as they can for as little, little as they have to pay. From a strictly economic perspective, a pay what you want strategy seems quite foolish, as rational economic actors just take a product without paying anything for it.

However in reality, many people are not just self-interested economic actors, but also social beings who are governed by norms of honesty and fairness.

Pay what you want is best employed for products they have low marginal costs, thus this strategy is especially attractive for digital goods, such as music text, video. For these types of products, each additional unit has a very low marginal cost.

Most successful pay what you want strategies are applied to a limited range of firm’s product offerings, or for a limited duration of time.

#6 Price comparison of digital marketing concept

Price is an important consideration when making a purchase. It is one of the most visible characteristics of product and is especially important for expensive products, such as appliances, furniture, and automobiles, in which prices can vary substantially from one retailer to another.

Internet changed all of this by making prices much more visible and by allowing customers to see the price of a product before entering a store.

Customer have even more power, as there are now a number of retailers,both physical and also online. Many of these tools are also available on mobile platform. So customers can not online compare prices before going to a store, they can also compare prices while shopping at a store. Here are some examples of some popular price comparison tools.

Google Shopping

A price comparison tool is essentially a digital platform that provides shoppers with the ability to easily compare prices across a set of retailers that can be both online and physical retailers.

Red Laser

In the digital world, content marketing is a fast-growing digital marketing strategy. If you want to grow business via content marketing. You have to know the definition of content marketing.

What is content marketing?

How to grow business through content marketing

In the digital world, content marketing is a fast-growing digital marketing strategy. Suppose you want to grow your business via content marketing. You have to know the definition of content marketing.

Content marketing means a highly strategic marketing approach focus on creating and distributing valuable. The contents are relevant and consistent in helping customers to attract and retain a clearly-defined audience and ultimately drive profitable customer action.

When to use content marketing and to grow business?

When the campaign goal is to raise awareness, engagement, and knowledge, it is also ideal for SME businesses with a small marketing budget and aggressively seeking to grow.

Critical steps of content marketing

Planning and preparations
Keywords research and key phrase research
SEO issues
Technical issues

Content marketer creates visibility of the website through SEO or search engine optimisation: search analytics, traffic, and analytics. Content creation includes images, videos, articles, and infographics e-books.

Content is shared via social sharing, which is crucial to content marketing’s success. Social media allows marketers to identify and personalise content for the target audience, making the content more relevant and sticky. Social media enables information to be quickly and widely shared through online social networks, creating a buzz around the content

Social media in China isn’t the same as the rest of the world. Due to China’s online firewall, social media sites that we are used to, like Facebook and Twitter, don’t work there. It has lead to the creation of unique Chinese social media sites instead. Chinese social media marketing is an effective digital marketing strategy that many businesses have not tapped into yet. By promoting your product or services on Chinese sites like Weibo and WeChat, you can target a whole new online audience: 911 million and counting. That’s a lot of potential customers that you’re otherwise missing out.

Here at Digital Marketing World, we offer a range of marketing strategies, including Chinese Social Media Marketing. In this post, we discuss the most popular social media sites in China and tell you how to use them effectively.

Social media site: WeChat

What it compares to: WhatsApp

How it differs: WeChat is an online messaging app, but it’s also so much more than that. WeChat is a one-stop application for all of your needs. It allows you to do a range of things. For example, getting a taxi, book a doctor’s appointment, making day-to-day mobile payments in WeChat Pay, playing games, creating business pages, and much more.

Social Media Site: Weibo

What it compares to: Twitter/ Instagram

How it differs: Weibo was launched three years after Twitter. These days, it surpasses Twitter in daily and monthly users. How come? Well, Weibo is the primary way that the Chinese population accesses news. It also takes on some inspiration from Instagram, allowing users to scroll through much visual information posted by celebrities and influencers.

micro topics

Social Media Site: Zhihu

What It Compares to: Quora

How it differs: So, like Quora, Zhihu is a popular question and answer site in China. The most significant difference is that Zhihu tends to be more specific, providing longer answers to more niche questions.

What’s more,’ Zhihu Live’ allows top users to do live broadcasts. There is an entrance fee involved, costing a few dollars to view each session.

How to rank a website higher on Google is why most business owners have paid close attention to it. The above video can tell you about it.

If you want to know specific details of how to rank a website higher on Google, please watch the above video and click here to contact us.

What is content marketing?

How to grow business through content marketing

It means a highly strategic marketing approach focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.

When to use content marketing and to grow business?

When the campaign goal is to raise awareness, engagement, and knowledge, it is also ideal for SME businesses with a small marketing budget and aggressively seeking to grow.

Key steps of
content marketing

Planning and preparations
Keywords research and key phrase research
SEO issues
Technical issues

Content marketer creates visibility of the website through SEO or search engine optimization. Search analytics, traffic, and analytics. Content creation includes images, videos, articles and infographics e-books.

Content can be shared via social sharing, which is crucial to the success of content marketing. Social media allow marketers to identify and personalize content for the target audience, making the content more relevant and sticky social media allow information to be quickly and widely shared through online social networks, creating a buzz around the content

There might be potential customers right across the street looking for the exact product or service you are offering.

However, they might not be able to find you, resulting in lost revenue. Do you know why?

You do not show up in Google’s local search results because you haven’t done local SEO for your website.

If you are struggling to attract customers in your vicinity, it’s time to think locally to increase your brand awareness in your local community.

Grab a cup of coffee (or tea if you are a tea lover like me :p) and I will give you a quick but detailed overview of:

What Local SEO means
Benefits of Local SEO for your business
Which businesses will find local SEO to be highly rewarding
How to do Local SEO for your business

But first, I would like to share a few interesting facts about Local SEO to get your entrepreneurial juices flowing:

-46% of all Google searches are local. (Source: GoGulf)

-97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. (Source: SEO Tribunal)

88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
“Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)

[Alert: After reading these facts, are you interested to explore more about how Local SEO services can significantly drive customers to your business?

You can schedule a quick 30-minute consultation session with our SEO consultant to find out how businesses have leveraged our local SEO services to grow their local search traffic and dominate their niche.]

First things first… What does Local SEO mean?
It’s always a nice idea to begin by defining Local SEO.

Local SEO is the process of optimizing your online presence to attract more business from relevant local searches.

The end goal of Local SEO is to make your business more visible for geographically-related searches, especially within Google’s Map Listing.

Let’s try to explain the magic behind Local SEO with an example:

Suppose you are hungry. You haven’t eaten anything during the entire day. Your stomach has a craving for Italian pizza but you do not know which restaurant to go to or order from.

You take out your mobile and search “top Italian pizza places near me” in Google (we have all done that at least once in our life).

Based on your location, Google will return the results in less than a microsecond. The results are dominated by a search of local listings on Google Maps, called the “Snack Pack”.

If you have the right Local SEO strategy implemented, your business will have a position in the Snack Pack. It’s only natural for potential customers to click on your website since you rank at the top.

Isn’t that truly magical?

[Don’t hold back and let competitors take away your customers. Partner with Digital Marketing World to leverage our expertise in Local SEO services to enhance online visibility, increase organic traffic, and generate more qualified leads.]

How Local SEO Services Can Benefit Your Business?
Do you really need local SEO services for your business? Would an investment in local SEO services be worth it? Would you get your desired Return on Investment (ROI)?

These are all logical questions. With so much being said and written about local SEO, it can get difficult to comprehend how local SEO will actually help drive sales and revenue.

1/3 Stay on top of mind of local customers
Building organic traffic to your website takes time and requires patience. You won’t start getting business overnight.

Search Engine Marketing and Google Ads, although can bring in leads faster, require capital investment.

As a startup or small business owner, you might not have the luxury to spend thousands of dollars on advertising.

With local SEO services, you can expect to see results quickly without investing a lot of money.
You do not have to compete with businesses that are located far away, in other cities or even other countries.

Since your campaigns will be highly targeted, local SEO helps you stay on top of mind of customers who are in your vicinity.

2/3 Get Highly Targeted Leads
As a business owner, you don’t want to spend time handling leads that stand a very low chance of conversion.

Generally speaking, most searchers don’t go beyond the first page of Google results. They would probably pick one of the top three ranked websites on Google and do business with that company.

With highly geo-targeted keywords, you will enhance the online visibility for local customers. Consequently, you will get traffic from consumers in your specific area, yielding a higher conversion ratio.

3/3 Stay ahead of the game
It might come as a surprise to you but despite the enormous potential of local SEO, fewer than 50% of businesses currently leverage local SEO services.

Hence, by getting started early, you can have the first-mover advantage.

When people search for a particular service and you rank at the top whereas your competitors are nowhere to be seen, who gets all the prospective leads?

Yes, YOU!!!.

Don’t miss out on this opportunity. Start building long-term, meaningful relationships with your local customers today by going local.

[Do you wish to unlock and unleash the potential of local SEO? Now is the best time to talk to a local SEO services agency that can help you drive customers to your doorstep.]

Businesses That Simply Cannot Afford to Ignore Local SEO Services
There are some businesses that are only going to serve customers in their local area.

They do not need to spend time thinking about what their competitors in other cities are contemplating.

These businesses need to optimize their website for their local audience to maximize their chances of being found through search engines.

Here, I list a few businesses that will find local SEO services to be highly effective in getting footfall.

Restaurants & cafes
Law firms
Real estate agencies
Hospitals & clinics
Trade services( barbers, plumbers, electricians, carpenters, etc.)

If you are operating in a similar industry vertical, you need to have a local SEO strategy to scale your business.

How to do Local SEO for your business?
Understanding how local SEO works can be tricky since it is muli-faceted.

Google is always revising and updating its algorithms. Hence, you need to stay updated about the latest trends and changes happening in the industry.

As a small business owner, you already have too much on your plate. It can get overwhelming. You might not find the time to implement end to end local SEO for your business.

I am always a big advocate of playing to your strengths and outsourcing the rest.

You can always collaborate with a local SEO services company that has successfully implemented SEO strategies for businesses in the past.

Which one would be the best for you, you ask?

“Cometh the hour, cometh the man”
If you want to stand out from the competition and want customers to come looking for you, we have got you covered.

SEO is at the heart of what we do here at Digital Marketing World. Businesses of all shapes and sizes have benefitted from our local SEO services.

We keep ourselves updated with the latest industry trends and constantly evolving industry best practices.

Local SEO Services- Our Offering
Ranking at the top of Google search results is no easy feat. But here’s how we will help you rank at the top and put your business in front of your local customers: left, right, and center.

1.Google My Business Optimization

This is arguably the most critical aspect of local SEO.

Google My Business listings display key information that customers need to know about your service offerings, address, website, opening and closing hours, images, and reviews by other customers.

The information needs to be consistent across all the platforms in order to rank higher in the search results.

By optimizing your Google My Business profile and continuously monitoring it, you will rank in Google’s local SEO 3-pack. This will maximize your chances of being found by your local audience.

2.Local Citations & Business Listings
We will get you listed in all the major 100+ business directories and listings to improve your brand visibility.

We will also edit and fix all the existing citations to ensure consistency of name-address-phone number (NAP) across all the platforms.

3.Website Audit
Our SEO consultant will perform a thorough website audit to monitor the effectiveness of all local SEO campaigns, fix broken links, remove penalties imposed by Google, and do on-page optimization to deliver the best user experience to your website visitors.

4.Content Strategy
By doing extensive keyword research to find out what your customers search for, our team of digital marketers will craft rich, well-structured and engaging website content that is targeted towards your local audience.

This will empower you to connect with your local customers on a more personal level and cultivate meaningful relationships with them.

Moreover, your content can be in any language such as English but Google understands Schema markup.

We will place schema markup to tell the search engine what your business is all about to enhance your online visibility and boost local search rankings.

5.Review Management
You will get all kinds of reviews from customers; some will be encouraging while others will be downright demotivating. While responding to positive feedback seems easy, tackling negative reviews requires courage and resilience.

For any local business, responding to customer reviews can be the key differentiating factor.

It shows you take customer feedback seriously and try to incorporate that to improve customer service in the future.

Furthermore, potential customers always read reviews before making any decision. Therefore, responding to online reviews can boost the confidence of prospects and propel them to do business with you.

6.Mobile Responsive Web Design
Is your website mobile friendly?

If you are not sure, then no need to panic. Just type your website URL here and Google will tell you if it is!

With more than half of all online searches coming from mobile, you run the risk of losing a huge part of your customer base if your website does not run smoothly on a smartphone.

With customers searching for information on their smartphones while on the move, it is a no brainer to have a website that is mobile responsive.

Our web designers at Digital Marketing World know the exact formula to combine aesthetics and functionality to create responsive mobile applications that will exceed your customers’ expectations.

Start Ranking on Google
Are you interested to partner with a local SEO services company that can help you rank at the top on Google?

At Digital Marketing World, our SEO consultants understand a ‘one size fits all’ approach simply does not work. Every business is unique in terms of its model, target audience, and budget. We would love to know who you are, what your brand stands for, and what key objectives you wish to achieve.

We are on a mission to help businesses like yours rank higher in search engines with our local SEO services. It’s time you build your digital presence to stay ahead of the curve.

Social media in China isn’t the same as the rest of the world. Due to China’s online firewall, social media sites that we are used to like Facebook and Twitter don’t work there. This has lead to the creation of unique Chinese social media sites instead. Chinese social media marketing is an effective digital marketing strategy that a lot of businesses have not tapped into yet. By promoting your product or services on Chinese sites like Weibo and WeChat, you are able to target a whole new online audience: 911 million and counting. That’s a lot of potential customers that you’re otherwise missing out on.

Social media site: WeChat

What it compares to: WhatsApp

How it differs: WeChat is an online messaging app but it’s also so much more than that. WeChat is a one-stop application for all of your needs. It allows you to do a range of things such as get a taxi, book a doctors appointment, make day to day mobile payments in WeChat Pay, play games, create business pages and much more.

Social Media Site: Weibo

What it compares to: Twitter/ Instagram

How it differs: Weibo was launched three years after Twitter. These days, it surpasses twitter in daily and monthly users. How come? Well, Weibo is the main way that the Chinese population accesses news. It also takes on some inspiration from Instagram, allowing users to scroll through a lot of visual information posted by celebrities and influencers.

micro topics

Social Media Site: Zhihu

What It Compares to: Quora

How it differs: So, like Quora, Zhihu is a popular question and answer site in China. The biggest difference is that Zhihu tends to be more specific, providing longer answers to much more niche questions.

What’s more,’ Zhihu Live’ allows top users to prepare online talks that are designed for live broadcast. These are monitised, costing a few dollars to view each session.

Social Media Site: Youku

What it compares to: YouTube

How it differs:

Nowadays Customer Relationship Management CRM software is a must-have for most companies. This ZCM CRM Software is very important for your business.

Business owners are struggling with the management of scattered information from different departments, like sales, accounting and inventory.

ZCM CRM Software will help you to solve all these problems. At its core, the software manages all data from different departments in one platform. This innovation will assist you to get work done easily and effectively, please read on.

Most CRM systems are typically designed for one department like sales CRM or marketing. In reality, companies’ information is scattered so you need to go through and check CRM, excel spreadsheet and accounting software multiple times to keep the information up to date. It is a lot of trouble.

The problem is that all companies’ information is not synced together. Our solution is linking every department in one platform so you can sync all your company’s information also keep track of what employees are working on.

Let’s say you have a new lead coming in. You enter where the lead came from, eg website, social channels etc. You can assign a salesperson to that lead and enter basic customer information.

A screenshot of a cell phone

Description automatically generated

So now, the salesperson will see the information entered in his screen. The sales cannot view customer information of other sales.

Let us create a sample customer.

Let’s click create a new customer.

Now we see the page redirect to the new customer page, where you see a simple customer information overall. The sales can see customer contact information and the item(s) they are interested to buy. The sales can also add a follow up for themselves.

Let’s click into the edit. Here is an example of a solar company’s system details. You can create a custom CRM field data for your company.

In the customer field, sales can see information entered previously.

For system details, each company can create a custom CRM to make their own information field such as what service or inventory you have. Sales can enter service or inventory sold and how many pcs, so we can calculate how much inventory is left.

Under system details, look at amount fields. This is the amount your customer owes you. We will calculate last amount for you automatically.

If the deal is closed. The sales can enter the date when a contract was signed and upload that contract to the system, or any documents related to the user in file upload section. They can also enter customer payment details.

Great!

You closed a new deal.

Let’s click already signed.

Your sales’ job is done. They cannot view any page pass home and new customer. Now, your accountant or office admin will check if the deposit is actually paid to your account.

In deposit section, your accountant will see a new deal here. They will click edit and check customer details and click deposit paid if all customer information is valid and you have been paid using this smart CRM tool.

Next, we will go to the account where we show payable and receivables and we calculate company cash flow automatically.

Our solution is online so you’ll run online CRM so all department can use it effortlessly.

When all accounts are paid, we move this customer to the finished page, where we store it as a paid customer with all information saved.

If you would like to learn more, please give us a call or click here for more information.

Australia: 0488 892 116 | US: 6282460897

There are loads of digital marketing events in Melbourne in 2020 that you’ll want to attend. Whether you are looking for larger summits or smaller conferences, digital marketing events are the best way to stay on the ball of industry news and connect with other industry professionals.

To help you plan your schedule for the next year, we’ve come up with an events calendar featuring all of the best digital marketing events that are coming up in 2020. Here is our month by month breakdown. Be sure to check back regularly. We’ll be updating this list as and when new digital marketing events are announced.

January

February

Digital Marketing conference, 03 February 2020, https://10times.com/digital-marketing-conference-melbourne

Digital Marketing Summit, Melbourne, 13 February 2020, https://www.eventbrite.com/e/digital-marketing-summitmelbourne13-february-2020-tickets-64783116044

March

Alibaba Ecosystem Expo and Conference March 2020

April

May

June

July

August

Sept

October

Click, Engage, Convert 15-16 October 2020

Alibaba Ecosystem Expo 2021

Marketing leaders summit, melbourne 27, 28 October 2020 https://mlsummit.com.au

Novemeber

Decemebr

Definition of online Marketing

Strategy of Web Marketing

How important is Internet Marketing?

#1 Customer Co-creation of Digital Marketing Concept

#2 User generated content of Digital Marketing Concept

#3 Authenticity of Digital Marketing Concept

#4 New retail of Digital Marketing Concept

#5 Pay Do you What of digital marketing concept

#6 Price comparison of digital marketing concept

What is content marketing?

When to use content marketing and to grow business?

What is content marketing?

When to use content marketing and to grow business?

GET IN TOUCH

CONTACT US