Generating high-quality leads for your business is one of the most daunting tasks that an entrepreneur has to deal with.
If you are not making enough sales, that does not mean there is something awfully wrong with your business plan. Or that there is insufficient demand for your product.
The challenge is simple: how do you expect customers to find you when they are not aware of your existence?
What should you do in such scenarios? You need to craft a strategy to reach out to your target audience in the most cost-effective manner.
Play to your Strengths. Outsource the Rest
As an entrepreneur, you have to wear multiple hats to get things done. In the morning, you might be doing coding to develop a new feature of your product. In the afternoon, you might be meeting a client at the nearest cafe, trying to close a deal and in the evening, you might be going through resumes hoping to find the best talent to onboard.
Having too much on your plate can get exhausting and you might feel involved in a lot of menial tasks that can plummet your productivity. When faced with such a scenario, it is always a good idea to exercise the basic principle of specialization and division of labor: do what you are good at and delegate other tasks to specialists.
Knock, Knock…. Who is it?
Enter Digital Marketing World!
Every brand has a story to tell and a story to sell. So let us tell you our story. We promise it won’t take long 🙂
Digital Marketing World is a full-service digital marketing agency based out of Australia and USA that specializes in SEO, paid marketing, Google Ads & PPC, social media marketing, and also web design and development. That’s Digital Marketing World for you in a nutshell.
But Wait… What is the purpose of our Existence?
We at Digital Marketing World realized how challenging it is for venture-backed startups and small businesses to increase their website traffic, generate leads, and drive sales. Content is the king that gets you noticed and puts you in front of your target audience. But most businesses in their early stages do not have the time and resources to invest in a content marketing strategy and consequently, lose out on a big chunk of their customer base simply for not being at the right place at the right time.
To overcome this precarious situation, we set out on establishing a digital marketing agency that will partner with businesses who want to grow their customer base by leveraging digital marketing tools and strategies.
Why Should You Collaborate with Digital Marketing World?
At Digital marketing World, we believe in honesty, transparency, and hard work to put you and your business first. Here’s how we can collaborate to help your business stay ahead of the competition.
1.Search Engine Optimization (SEO)
The rule is basically. If you do not invest time in SEO, your target audience will not invest money in you.
Now there are a dozen companies out there offering SEO services and making tall claims of how they can increase your website traffic by X percent in a few weeks’ time. More often than not, these claims are misleading and far from reality.
It will take some time before your business starts seeing positive results. Patience and resilience are the key. Surely, good things come to those who wait.
At Digital Marketing World, we take a holistic approach to SEO implementation to maximize your Return on Investment (ROI). You will get not just a high volume of leads but also a high-quality that has a greater likelihood of conversion.
After all, more traffic to your website does not necessarily mean higher sales.
By doing local SEO for your business and constantly monitoring Google Analytics to analyze data, we will enhance the credibility and visibility of your brand.
It must be kept in mind that Google makes frequent adjustments to its SEO algorithm. Hence, your SEO strategy also needs to evolve with time.
What works today might not work in the future.
We always keep ourselves updated with the recent advancements and by collaborating with us, you can stay ahead of the curve.
2. Paid Search Engine Marketing (PPC & Google Adwords)
Google, undoubtedly, is the best and most cost-effective medium to advertise your products and business.
It generates 70% of global website traffic according to a recent study.
Customers are always going to search for a product online to find all the relevant information they desire before making a purchase. In order to grab the attention of prospective customers, it makes sense to market your business where it has the maximum chance of being found: Google.
Paid search results always appear before organic search results so why not invest in it?
At Digital Marketing World, we will ensure your ads are placed in a prominent first place position on Google to maximize your Return on Investment (ROI).
It will relieve you of the hassle to design the entire marketing funnel which can be both cumbersome and time-consuming.
You get leads who are in the buying stage of their journey instead of the awareness stage. In short, Google Ads is faster than SEO so if you want to scale quickly, search engine marketing might just be the answer for you.
Are you ready to get your product listed high up on the search engine to drive sales fast?
3. Social Media Marketing
Customers prefer engaging with brands online. There are a dozen different social media channels that help customers connect with brands they like. Listening to your customers is the most efficient and effective way to know them better and form meaningful relationships with them.
Your business cannot afford to ignore the recent advancements in social media and miss out on the opportunities that have been unleashed to put your story out there with the click of a button.
At Digital Marketing World, we can help you gather detailed insights about your target audience in terms of their demographics, buying behavior, tastes, and preferences, etc. We devise a comprehensive social media strategy depending on your business objectives.
We specialize in social media platforms such as Facebook, Instagram, Twitter, Pinterest, Youtube, and Chinese Social Media such as WeChat/ Weiboto to unearth useful trends and patterns in customer behavior and market to your target audience.
At Digital Marketing World, we can help you leverage social media to generate buzz around your product and reinforce your brand so you always stay on top of mind of the potential customers.
4. Web Design & Development
Having a user-friendly, intuitive and visually appealing website is the cornerstone that lays the foundation for a successful business. It serves as the first point of contact with your potential customers. If you fail to grab their attention in the first instance and generate enthusiasm and interest, you will lose them.
Moreover, your website needs to be responsive as most customers now prefer browsing using their smartphones instead of laptops or PCs.
Our web designers at Digital Marketing World know the exact formula to combine aesthetics and functionality to create a customer-centric experience that will exceed your customers’ expectations. They are well versed with the latest frameworks and technology stacks such as
to build and maintain websites that are bound to capture the imagination of your customers and will drive conversions.
Does Any of our Service Ring a Bell?
Is your website traffic too low? Are you finding it difficult to generate leads organically? Do you want to enhance the visibility of your brand? Or do you want to scale quickly by bringing in consistent leads through Google Ads?
If the answer to any of the above questions is yes or even maybe, then you should not hesitate in reaching out to us. We have set up a digital marketing agency in Australia and the United States of America (USA) to partner with companies who can leverage our expertise to build a digital ecosystem for their business.
Digital marketing is our passion. We live, eat, and breathe digital marketing, hence our name Digital Marketing World. It might sound like an exaggeration or hyperbole but we can say with absolute certainty that it’s true.
You want your business to scale and we at Digital Marketing World want to play our part in it!