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ai and digital marketing

AI And Digital Marketing: How It Helps

Artificial Intelligence is making its way into all areas of our lives. We’re using it in many forms in our daily lives, from smart devices to self-driving cars.

AI is big news now, and we are finding new and innovative ways to use it on a day to day basis. As A digital marketer, using AI to help you do your job better might seem a little alien. However, many savvy digital marketers have been using AI for some time to help them do just that.

There are many reasons that you may want to consider using AI in marketing, which we will come on to in this post. So read on to find out more.


What is AI?


First things first, we need actually to understand what AI is. Artificial Intelligence may conjure up notions of sci-fi movies featuring robots; however, modern-day AI is a lot less glamourous. To put it simply, AI refers to machine intelligence or machines’ ability to think and learn just like humans.

Why use AI?

So, we’ve created machines that think and feel like humans. Then why are we not just using humans in the first place? Well, there are quite a few benefits when it comes to using AI instead. Firstly, AI increases the precision with fewer errors. It can also analyse more detailed data, and it can do so a lot quicker than humans would. What’s more, because AI is based upon advanced machine learning algorithms, it is continuously adapting. Therefore the boundaries of what it can achieve are forever expanding.

Where AI fits in to Digital Marketing

Artificial Intelligence is being used increasingly by Digital Marketers due to its practical data analysis. It means it can reduce work time and increase the quality of data extracted. It is particularly useful when trying to give product recommendations or identify marketing trends.

Here’s how AI can help in Digital Marketing.

Increasing productivity- Because AI can learn, you can automate repetitive tasks. It means that you can spend your time on more critical tasks, saving time and money.

Helps in data analysis- AI can conduct much more detailed, nonbiased data analysis, which is useful when trying to identify marketing trends. It means you can get a better picture of your audience by doing this.

It increases ROI- AI also helps you gain a better ROI or Return of Investment on the money you have spent. It is because you can get the data and have the time to create better, more targeted marketing strategies for your audience.

ai and digital marketing

How to use AI in Digital Marketing

There are many ways that you may want to consider integrating AI into your business. Here’s how.

Chatbots- You can add AI chatbots to your website, texts, emails, and apps for you to engage with your customers more quickly.


Personalised Product Recommendations

AI can be invaluable when it comes to an understanding your customers’ buying habits to craft a more effective marketing strategy.

AI can use to track customers’ preferences and buying behaviour. Therefore you can promote products to them that you know they are likely to purchase.

We are only just beginning to discover the numerous ways that we can use AI in Digital Marketing. Either way, it’s big news in the Digital Marketing industry, and it is a consistent topic in most of the main conferences and summits set up for 2020 in Australia. 

Here at Digital Marketing World, we offer a range of services, including our SEO service, Chinese Social Media Marketing, and Web design. Sign up for a free SEO trial or contact us today to get a quote for our services. 

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